About me
↳ I started crafting ideas right out of university — and never really stopped. Over the past six years, I’ve evolved from content creation to art direction, becoming a multidisciplinary creative with a sharp eye and a strategic mindset.
Along the way, I led campaigns across Europe, refreshed brand identities, launched digital products, and shaped visuals for everything from social ads to OOH. Most of this happened at Treatwell, where I grew across B2C and B2B teams — blending creative instinct with business thinking, and just the right amount of obsession.
I believe in ideas that make sense and visuals that make people stop scrolling. Creativity only works when it works for the business too.